Methods of Promotion
How are artists promoted? how has it changed in recent years?
Artists are promoted through youtube/ on the internet and various music stations and not to mention radio. Although in the past music was heavily shown/ heard on tv and radio, now subscriptions to your favorite artist on youtube can give you updates on new videos and newsfeed on them. This also shows recommended videos and if you like it enough you can share it making music videos more accessible than ever before. this is also a better way for artist to promote themselves and is used more as you don't have to wait to listen to a particular song, also this can be seen on sites like Spotify and Dezzer, however you can't see the videos there but it does give updates on music and tells you when tours are being held which is an affective way for artists to promote themselves and their tours.
what different forms of marketing do we see?
Although, on the TV you can get adverts of popular artists promoting their new album but it only works if they have money as they have to pay to promote themselves on popular TV channels. this works the same on the youtube and if they want to have their advertisements on websites it can also cost them. the good thing about things like Spotify can give you recommendations and people can listen to new music there and then download it onto the MP3 player or IPod. also you can get things like Spotify premium so people can pay to listen to there music without internet and Spotify will give money to the artists like the radio does. The problem with this is this is that the new development of 3/ 4G mean people can use it to then listen to the music without getting premium giving artists less money. Spotify has tried to conquer this by making music on shuffle play if its in your phone not allowing you to chose certain song without paying for premium.
Are there any innovative examples of promotion you can find?
Artists and bands can have their music chosen to put in trailer for movies and at the end of movies. this type of cross media convergence allows both media products to benefit from promotion because the music video for songs that are made because of movies will feature things from the movie in their video and the movie makes the artist music more well known. this has happened for artist like Pharell Willams where his song got popular as the Despicable Me's movie got popular. His song got into the top of the charts and got number 1 for the UK and USA in the charts for longer than one week.
How has technical convergence and the proliferation of hardware changes how music products are marketed?
The growing use of technology makes music easy to assess for all ages however, in the past the want for a specific music made people pay more for it just so they could access the song they like, however this made it harder for new artist to appear. Now its easier for new artists to get noticed and make an appearance. Also movies have promoted music in their trailers and movies making artist become more well-known and vice versa.
Artists are promoted through youtube/ on the internet and various music stations and not to mention radio. Although in the past music was heavily shown/ heard on tv and radio, now subscriptions to your favorite artist on youtube can give you updates on new videos and newsfeed on them. This also shows recommended videos and if you like it enough you can share it making music videos more accessible than ever before. this is also a better way for artist to promote themselves and is used more as you don't have to wait to listen to a particular song, also this can be seen on sites like Spotify and Dezzer, however you can't see the videos there but it does give updates on music and tells you when tours are being held which is an affective way for artists to promote themselves and their tours.
what different forms of marketing do we see?
Although, on the TV you can get adverts of popular artists promoting their new album but it only works if they have money as they have to pay to promote themselves on popular TV channels. this works the same on the youtube and if they want to have their advertisements on websites it can also cost them. the good thing about things like Spotify can give you recommendations and people can listen to new music there and then download it onto the MP3 player or IPod. also you can get things like Spotify premium so people can pay to listen to there music without internet and Spotify will give money to the artists like the radio does. The problem with this is this is that the new development of 3/ 4G mean people can use it to then listen to the music without getting premium giving artists less money. Spotify has tried to conquer this by making music on shuffle play if its in your phone not allowing you to chose certain song without paying for premium.
Are there any innovative examples of promotion you can find?
Artists and bands can have their music chosen to put in trailer for movies and at the end of movies. this type of cross media convergence allows both media products to benefit from promotion because the music video for songs that are made because of movies will feature things from the movie in their video and the movie makes the artist music more well known. this has happened for artist like Pharell Willams where his song got popular as the Despicable Me's movie got popular. His song got into the top of the charts and got number 1 for the UK and USA in the charts for longer than one week.
How has technical convergence and the proliferation of hardware changes how music products are marketed?
The growing use of technology makes music easy to assess for all ages however, in the past the want for a specific music made people pay more for it just so they could access the song they like, however this made it harder for new artist to appear. Now its easier for new artists to get noticed and make an appearance. Also movies have promoted music in their trailers and movies making artist become more well-known and vice versa.
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